Running Google Ads campaigns can be highly effective—but many businesses make mistakes that reduce their ROI. Avoiding these pitfalls ensures your marketing budget works harder for you.
1. Targeting the Wrong Keywords
Using broad or irrelevant keywords can attract low-quality traffic. Focus on high-intent keywords that align with your products or services.
2. Ignoring Negative Keywords
Negative keywords prevent your ads from showing for searches that won’t convert, saving money and improving ROI.
3. Poor Ad Copy
Ads that don’t clearly communicate value or include a strong call-to-action (CTA) fail to attract clicks.
4. Not Using Ad Extensions
Extensions like location, call, or promotion make your ads more visible and clickable.
5. Lack of Continuous Optimization
Campaigns require regular monitoring and adjustment. Paused or neglected campaigns often underperform.
6. No Conversion Tracking
Without tracking conversions, you can’t measure ROI or know which campaigns drive results.
Conclusion
Avoiding these mistakes is crucial for maximizing Google Ads performance. With proper strategy and expert management, Philippine businesses can achieve higher ROI and better results.
Partner with Rachel VA Experts to manage your Google Ads campaigns effectively and avoid costly errors.
