Reaching your Target Market Through Google AdWords
Google AdWords is a form of advertising online that is specifically developed by Google for marketers to reach their target market in an instant. This means, when someone goes to Google and key in “cheaper hotels”, Google will immediately direct the list of pages which bear such information and you will notice that on top and bottom part of the list are advertisements.
But the question is, it is guaranteed that your business grows with Google Ads? Once you have set up your Google Adwords, you only have to pay for the clicks to your website. This means, your website only shows up when your keyword is matched to what is being searched. Take note, Google is the top search engine and when people want to find out something to buy, they go to Google to search. This is because your ad appears when there are searches on your website.
The bottom line in Google Adwords is that, you tell Google how much you pay for every click directed to your website.
Now how will Google determine the ads to show when there are searches? Yes, you might have similar keywords with others but Google ads computes the Ad Rank (the score) of every ad connected to the keywords. The ranking of the websites which show up on the search engine depends on your rank. These are factors affecting your rank:
Bid. This is setting the amount that you are willing to pay when you get a click on your ad. This amount can be changed anytime you want.
Ad and landing page quality. Your ad is assessed through a quality scoring which you can easily monitor so you can improve accordingly. This is the way on how Google assess the relevance and usefulness of your ads to the people who look for it and are directed to your website.
Context of the search. There are contexts which are also affecting the Ad Rank. These include the location, time of the search, device used in searching, and other characteristics of the users who search the keywords.
Ad Extensions. Your ad extension matters. In the format of your ads, do not forget that you can add information like your phone number or links to your website page. These are factors which also affect your Ad performance.
So now you know how Google Ads play in the internet marketing world. Now our company will make sure what is best for your business.
Indeed, there are so many considerations to take for a successful Adword campaign. The good news is that, there are professionals like us who can help you with this. We have carefully studied how Ad Rank can be improved and these techniques are proven effective and our clients can give testimonies on how their business has given them huge sale conversions.
You may call us right now for free consultation and let us discuss your business goals and your adword investments. We offer you the right kind of service for your marketing needs.