Top Reasons Why You Need Google AdWords
For a successful online business marketing campaign, there are several interplaying factors like SEO, content marketing, social media marketing and pay per click marketing. Google Adwords is a marketing program by Google which allow you to reach your target customers with the strict budget limit you set.
Why Should You Include Google Adwords in your Campaign?
Taking Google Adwords as one of the best online marketing techniques, here are some of the advantages to take a look.
Immediate Results. Your SEO efforts when back up with pay per click advertising will result to immediate result. Through PPC, results are faster but if you will only focus on it, this would incur you a lot of money. In this instance, PPC will indeed yield faster benefits for your ranking in the search engines but you need not to leave the organic SEO since it is still one of the great ways to push your website to the top rank in the search engine.
Google helps. Notice that once you do the search on Google, you will be directed to several links of the pages of different companies that match your keywords. Google makes your ads indeed visible.
Updated Monitoring. Once you set up your Google Adwords effort, Google also offers a lot of tools for you to track your performance and immediately, you can easily modify your landing page and extensions. You can easily detect what works best and what could not.
Modify the keywords. With Google Adwords, you can anytime modify or expand your keywords. You can have better keywords list to match what your target market is searching.
Control Advertising Cost. PPC is flexible. You can set a budget for every keyword you would like to pay for clicks directed to your page. You can also change immediately the amount lower or higher than your initial budget.
For PPC to be successful, it is all about being relevant in your keywords. Google will look into the relevance before directing people to the companies where the searches are matched. People will definitely click if what is being displayed is what they are looking for.
Also, Google judges the quality of your ad through a Quality Score. Your Quality Score is given by Google depending not only on the quality of your ads, but also your keywords, and landing pages. Higher quality would mean lesser cost but better ranking positions.
So how will you increase your Quality Score?
- Ensure that your campaign is targeted to your customers by ensuring that its structure is relevant when a search engine query is made. This means, you need specific keywords to maintain relevance in higher degree.
- Work on your ad copy and make sure it is closely related to your keywords.
- Your landing pages should be also be targeted to the keywords for each ad group for you to have higher conversion rates.
For your Adword needs, our company can help you. You may contact us and let us discuss how we will kick start your online business’ success.