Top Tips in Doing Social Media Audits
A successful social media marketing requires going through the social media channels which are used as shopping windows to be connected to your website. Doing a social media audit means evaluating how these channels work for your marketing campaign. Once these channels are monitored, you can work on what to improve and what to retain in your marketing techniques. This means reviewing not only the channels but also your infographics, bios, headlines and contents which can cause the increase of engagement of your target clients.
In completing the social media audit, you need to ask yourself: Does your social media presence like your presence in Facebook and Twitter attract your potential customers? Do you have online profiles which are not talking about what your business really is? The audit can figure these things out.
In performing social audits, here are the things to do:
Check all profiles. There may be social media platforms that have lost their name and popularity and thus, these profiles do not give any positive contribution to your marketing effort’s goals.
Determine the people accessing the site. Track who access the social media channel you use for campaign. You also need to record their engagement preferences like are they following the page or do they post comment or share and like posts? This is about considering your market present in the site. For example, in Pinterest, women are the majority of the audience accessing the site while in Google Plus, mostly are men.
Check your profile. Complete profiles in the social media project reputation and honesty in your business. Present information about your company for this can also aid in raising brand awareness. There are also templates and options in the site which can boost the looks of your account.
Be consistent. Your profile in all social media sites where your company is visible should have similar designs and even images and colors for these are important in establishing your brand. Make sure the content you post is also compatible with the social media sites and that people can also have access to these.
Set business goals. You should have the direction on where your business is heading to. Once your profile in the social media sites are set, project what would you like to attain. This can be your baseline to find out if your marketing effort is working at your favor or not.
Monitor and evaluate. There is a need for you to check on your profile’s performance. It is wise to dispose those profiles in social media platforms that are not popular in order not to waste time and effort. Concrete improving or maintaining your profiles in sites where your consider as best shopping windows directing targeted traffic to your main website.
What Can We Do?
- Check the different social media channels
- Improve the use of social media marketing channels
- List effective social media posts
- Audit social media contents for optimization
- Create social media posts like infographics
- Improve your social media presence
- Monitor social media marketing performance