In the fast-paced world of digital marketing services, staying ahead means using the right tools. Whether you’re managing multiple client accounts, running paid ad campaigns, or executing an email marketing strategy—your success depends on your toolkit.
At Rachel VA Experts, our Digital Marketing VAs rely on tried-and-tested platforms that streamline workflows and deliver real results. So if you’re wondering, what tools should I use for digital marketing services? — this guide is for you.
Why the Right Tools Matter in Digital Marketing
Choosing the right digital marketing tools allows you to:
- Automate repetitive tasks
- Track campaign performance
- Improve content quality
- Save time and reduce errors
- Scale your business efficiently
Let’s dive into the top categories and the best tools in each.
1. Social Media Management Tools
Managing multiple platforms manually can be overwhelming. These tools help schedule posts, monitor engagement, and analyze performance.
Top Picks:
- Buffer – Simple post scheduling and analytics
- Hootsuite – Multi-account management and social listening
- Meta Business Suite – Ideal for Facebook and Instagram ads and scheduling
- Later – Best for visual planning (especially on Instagram)
Use Case: Our VAs use Buffer and Meta Business Suite to manage client calendars and ensure consistent posting.
2. SEO Tools (Search Engine Optimization)
SEO is a core part of digital marketing services, and the right tools make a huge difference.
Top Picks:
- Ahrefs – For backlink analysis, keyword research, and competitor tracking
- SEMrush – All-in-one SEO, PPC, and content marketing platform
- Google Search Console – Free insights into your website’s search performance
- Ubersuggest – Budget-friendly option for startups
Use Case: At Rachel VA Experts, our SEO VAs use Ahrefs and Google Search Console for keyword tracking and content optimization.
3. Email Marketing Tools
Email remains one of the most effective channels in digital marketing.
Top Picks:
- Mailchimp – Beginner-friendly with automation
- ActiveCampaign – Powerful automation and CRM features
- MailerLite – Great for startups and small businesses
- Klaviyo – Best for eCommerce clients
Use Case: Our VAs create drip sequences and manage newsletters using Mailchimp and ActiveCampaign.
4. Content Creation & Design Tools
Visuals and copy drive engagement. These tools help you create on-brand content quickly.
Top Picks:
- Canva – Easy-to-use graphic design tool for social media posts and more
- Grammarly – For error-free, polished writing
- ChatGPT – For content ideas and first drafts
- Lumen5 – For turning blog posts into engaging videos
Use Case: Our Digital Marketing VAs use Canva daily to design client posts, ads, and eBooks.
5. Analytics and Reporting Tools
Data is everything in digital marketing. These tools help you make smarter decisions.
Top Picks:
- Google Analytics 4 (GA4) – Track user behavior and website traffic
- Looker Studio – Create beautiful, automated reports
- Hotjar – Understand user experience with heatmaps and recordings
Use Case: Our team sets up dashboards in Looker Studio to send monthly marketing reports to clients.
6. Paid Advertising & PPC Tools
Running ads? You need proper management platforms and insights.
Top Picks:
- Google Ads – For search, display, YouTube, and shopping campaigns
- Meta Ads Manager – For Facebook and Instagram ads
- SEMrush PPC Toolkit – For ad copy research and keyword planning
- AdEspresso – A user-friendly ad manager for small businesses
Use Case: Our certified VAs use Google Ads and Meta Ads Manager to build, track, and optimize campaigns.
Final Thoughts
If you’re offering or outsourcing digital marketing services, having the right tools is non-negotiable. From content creation to analytics, each tool plays a critical role in delivering results and saving time.
At Rachel VA Experts, our trained Digital Marketing VAs are equipped with the latest tools and strategies to help your business grow—without the overwhelm.
Need help with your digital marketing?
👉 Book a Free Discovery Call and see how our expert VAs can power your marketing strategy with the right tools.
